Hilton's global appeal
THE Hilton Surfers Paradise Hotel & Residences will have a truly international flavour, with offshore buyers already securing more than $100 million worth of apartments in the dual towers. 
 
Global interest in the landmark $700 million project, which will include the first upscale international hotel to open in the city in more than a decade, continues to grow, although Australian buyers still dominate, accounting for about $250 million of the total $351 million in sales so far. 
 
International buyers have come from Singapore, UK, Dubai, South Africa, Israel, Kenya, Fiji, Russia, China, Greece, Cyprus, Netherlands, Sweden, Solomon Islands, Qatar, Oman, Norway, New Caledonia, Hong Kong and Bahrain. 
 
Brookfield Multiplex director of sales and marketing Tim Willing said international purchasers were buying for their own use and as an investment. 
 
"Many of our international buyers intend to use their residence as an Australian holiday home and simply 'lock and leave' when they are not here," he said. 
 
"Others see it as a pure investment, while some see it as a lifestyle investment, where they can place their residence under Hilton management and still make regular visits to the Gold Coast." 
 
In Australia, buyers hail from every state and territory, although sales have been mostly to Queenslanders, particularly from Brisbane and the Gold Coast, accounting for $140 million. 
 
Buyers from NSW account for about $50 million of sales, followed by Victoria at $33 million. 
 
Mr Willing said the sales showed the project had resonated with buyers from Australia and around the globe. 
 
"Purchasers are very familiar with the Hilton brand and its well established reputation as one of the world's leading hotel chains," he said. 
 
 
"Buyers are intrigued by the hotel services concept, which is being adopted in progressive cities around the world like London, Berlin, Las Vegas and New York. 
 
"It is the progressive trend in apartment living and people want to be part of it." 
 
The sold-out Boulevard Tower will have 186 one and two-bedroom residences and is due for completion late this year. 
 
The 70 per cent-sold Orchid Tower will have 224 two, three and four-bedroom residences and a 169-room Hilton hotel on completion in late 2011. Visit surfersparadiseresidences.com.au 
 
Residents will have the option to utilise, on a user-pay basis, hotel services such as concierge, valet parking, in-room dining and maid services. 
 
For more information on this development please call (07) 55 72 7788.  
 
 

« Click here to go back to our news archive